About Us

Crossroads Care provides a wide range of regulated and none regulated community care services throughout Birmingham, Sandwell, Walsall, Wolverhampton and surrounding areas.

Our families are very important to us, as we strive to provide respite care or advice enabling families to carry on caring for their loved one within their own home.

Our History

Our services began back in 1987 when ATV, produced the TV soap Crossroads Motel.  The storyline highlighted the needs of family carers struggling with daily with their daily lives and caring responsibilities.  The public response was overwhelming, which led to Local Authorities investing and helping to set up local Crossroads Schemes.

To improve on the impact and work that Crossroads services provide are now affiliated to The Carers Trust who strive to support family carers all over the UK.  Currently, there are 292,866 family carers in the West Midlands with this figure rising.

Our Mission and Vision

Our Mission

Crossroads Care provides services throughout the West Midlands with carers’ needs, choices and voices at the heart of everything we do, we strive to ensure that the enormous contribution carers make to society and to those they care for is fully recognised, appreciated and valued.

Our Vision

A world where the role and contribution of unpaid carers are recognised and carers have access to quality support and services needed to live their own lives but to also provide quality care and support for those they care for.

Our Trustees

Crossroads Care has a supportive and dedicated Board of Trustees who are unpaid and serve on behalf of their local scheme, which in our case is Sandwell.

Here is a brief outline of our Trustees and their histories:


The Trustees are Directors of the Incorporated Charity in respect of company law.
Charity registration number 1040679.


The Crossroads Service Began

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Local organisations throughout England and Wales

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Care Hours Delivered



Our 97% client satisfaction rate is unparalleled in our field.

Read below what our clients have to say and learn more about what makes us the premier provider of in-home senior care.

Shara M. Caregiving daughter

We are very happy with the service we receive. All of the carers are friendly and professional and we have built good relationships with them. We look forward to their visits and appreciate what they do for us.

Shara M.

Barbara S. Kelowna, BC

I find the Carers Groups very useful for sharing experiences and have made good friends. Please arrange more outings.

Habib M. Smethwick

I am happy with the service provided by the groups. I find them very encouraging and it is reassuring to know that help is there when needed.

Jennifer R. Caregiving daughter

This will definitely help especially if and when we need to use a hoist for mum – I have never seen a hoist being used but now I feel more confident in using one and I have also experienced what it feels like to be in one.

Write a testimonial

All the testimonials are written by clients from our community. We welcome your feedback so please share your experince of our services with us.